Delivering the MTV Video Music Awards & European Music Awards Live Interactive Experience

Well these have been quite a hectic two months after we partnered with MTV to deliver the two major music events of the year Video Music Awards and European Music Awards. The challenge was huge, our Studio admin tool was used by a number of editors to push interactive content in real-time to an outstanding 6 digits number of concurrent interactive viewers using our system to get feed updates, vote for polls, share content and more. This has been a great lesson on how to make our product usable to multiple editors in multiple regions simultaneously as well as testing our architecture while it’s being used by this great number of engaged users.
We hope to get the permission soon from MTV to publish here some of the amazing results of these events, stay tuned.

EMA live interactive experience

About Guy Tomer

http://il.linkedin.com/in/guytomer
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